Case Studies of Estonia, Poland and Germany & our last interesting study visits!

 

On Wednesday, Sophia from ‘Wir gestalten Dresden’ gave an introduction about the current situation of creative entrepreneurs in Dresden. For example, over 11 thousand people are working for the creative industries in Dresden (as at 2011).

Afterwards, she presented the association ‘Wir gestalten Dresden’, which was founded on the 29^th of February 2012, and what her job for the association is. She presented a lot of interesting examples of what ‘Wir gestalten Dresden’ is actually organizing, their networking and of course their creation of value, and what it means to point out the value-added process of Creative Industry (distribution channel, strategic Enterprise Management), the Communication with Policy Makers and administration, consultancy, etc.

After this, Dr. Michael Anz from the Department of Economic Development presented the city’s point of view. He also gave an insight into the development of creative enterprises in Dresden and showed, what is important in the ‘Dresden case’. Its further issues are: the perception as a sector; little information on market conditions; easier market entry, financing of good ideas or the cross market networking.

After the ‘Case of Dresden’, the participants from Estonia, Poland and Germany presented their city cases (Pärnu, Olesnica, Dresden), which was really interesting to get to know about.

On Wednesday, the last study visits took place. We visited ‘Rutloff Garments’, the ‘Nikkifaktur’ and last but not least, we heard about the ‘Ballroom Studios’.

1. Johannes Rutloff had a really great idea. For four years, he has been designing and making jeans in an awesome quality! With a lot of passion, every pair of jeans gets its own specialized signs, designs, and more, so that the customer is wearing a great unique specimen.

2. Nikkifaktur does not only make prints on T-shirts, but improves T-shirts into Nikkis! Started in 2003, they print almost every design they get – single sets or on demand.

3. Ballroom Studios actually is a recording studio, placed in an old ballroom, which is why the atmosphere there is really impressive. Everybody can rent this studio (including all of the equipment) and they give the possibility to the users, of getting a complete music video made (including photos, videos, of course sounds, etc.)